Identifying user goals and helping them accomplish those goals through your product – that’s the key objective of all organizations that build digital products. There are various elements that influence the usability, desirability and reliability of a digital product. The most common ones that we hear today are UI & UX. These fields, even though significantly different in nature, sometimes tend to misguide people down a path which says “UI=UX“. But, we as designers know that it’s not true. So, let’s try to bust this myth today.